collage of lotion from a tube and a person using a face roller on their cheek

Trends & Innovation

Our coverage on the latest beauty trends and industry innovation, and what they mean for you.

Models wearing Goodsquish scrunchies
It's the Age of the Silly Little Accessory

Two hands wearing holiday manicure trends
Holiday 2023’s Biggest Nail Trends Include Layered Glitters and Vampy Red

Rihanna holding a big red Bottega Veneta bag
Messy Girls Rejoice, Big Bags Are Trending Again

Model wearing an all-gray Miu Miu outfit
The All-Gray "Groutfit" Is the Official Fashion Girl Uniform This Fall

Model wearing a wide black headband and sunglasses
The '60s Headband Trend Is the Quickest Way to Look Like a Vintage Starlet

Cailee Spaeny with a short bob haircut
"Le Petite Bob" Is the Chic, Ultra-Short Cut to Try This Season

Camila Cabello with shadow bangs
Shadow Bangs Are the Coolest Way to do Fringe This Fall

Olivia Rodrigo wearing her hair down and a silver dress
"The Veil” Is the Sleek, Celebrity-Approved Haircut That Will Be Everywhere in 2023

Jennifer Aniston as Rachel Green in front of a red bakcground
Rachel Green Has the Fall Outfit Formula Figured Out

Doja Cat with a bright pink mullet, tiara, pink makeup, and a pink fuzzy shirt
The Stretched Mullet Is This Fall's Edgiest Haircut Trend

Model wearing two layered cardigans and a black mini skirt
The Double Sweater Trend Will Maximize Your Cozy Vibes

Elle Fanning wearing a baby beehive and black choker
The Baby Beehive Is the Coolest Way to Do the Retro Hair Trend

Daisy Edgar-Jones wearing a black dress and a stretched lob haircut
The Stretched Lob Is the Cool-Girl Cut Taking Over This Fall

Model wearing a black sequin dress
The Best November Fashion Launches to Have on Your Radar

Model wearing black '90s headband
The '90s Headband Trend Will Unleash Your Inner Carolyn Bessette Kennedy

a hand with dark denim colored nail polish on the nails
Dark Denim Nails Is the Latest Moody Mani Trend to Try This Fall

Alexis Bledel and Lauren Graham in "Gilmore Girls"
Why Not Try the Rory Gilmore Blowout This Fall?

Close up of a model in a purple and gold halo eyeshadow look
Halo Eye Makeup Is Easier Than You Think—Here's How to Get the Look

Close-up of model wearing DNDs Boston University Red nail polish
TikTok Has Anointed a New Favorite Fall Nail Color

Hailey Bieber wearing a large blazer
The '80s Corporate Trend Wants You to Get to Work

Barbie Ferreira wears a white button-down puff-sleeve top, black sequin crop top, lacy white skirt, black shoes and socks, and white pearl headband
11 Soft Goth Outfits to Channel Your Inner Wednesday Addams

Cailee Spaeny as Priscilla Presely
The Memphis Glam Aesthetic Will Help You Channel Your Inner Priscilla Presley

Model wearing playing card nail art
The Casino Nail Trend Will Make You Feel Like a Winner

Elsa Hosk wearing cherry lipstick and hair bows
Cherry Is Beauty's Favorite Flavor This Fall

Model wearing a skirt and ballet heels
Ballet Heels Are Coming to an It Girl Near You

Amelia Gray wearing glasses
Everyone Is Dressing Like a Hot-Girl Librarian This Fall, and We Kind of Love It

beauty products
Is This the End of the "Cool Girl" Beauty Brand?

Close-up of black and white Sambas sneakers and rose beige maxi dress
7 Fall 2023 Sneaker Trends That It-Girls Are Wearing All Season

Lizzo and Zendaya
From Lipstick to Nail Art, the Rose Trend Will Be Everywhere This Spring

Priscilla and Elvis Presley wedding photo
How to Recreate Priscilla Presley's Iconic Makeup Look

Woman with bow in her hair, blush and highlighter
Fashion Is Officially in Its Bow Era

Victoria Beckham on stage in the 90s
The '90s Posh Bob Is the Little Black Dress of Haircuts

pictures of palmless, revela, and bioeffect products
Why the "Biotech Boom" Has Potential to Spur Real Change in the Beauty Industry

Liv Tyler with vintage brunette hair
"Vintage Brunette" Is the Cozy Shade to Try This Fall

Why It's Time To Be Kinder To Black Founders
3 Black Beauty Founders Discuss "Selling Out"—And What's Missing From That Conversation

Selena Gomez wearing fire chrome nails
"Fire Chrome" Is the New Way to Wear Red Nails

Rael Beauty and Acaderma Freeze Dried Skincare Products
Freeze-Dried Skincare Is Wildly Popular in Right Now—Here's Why

Kate Moss dressed as a witch
TikTok Found the Best Outfit Recipe for So Many Last Minute Halloween Costumes

Vanessa Fumes attends the premiere of Prime Video's "The Power" at DGA Theater on March 23, 2023 in New York City.
TikTokers Are Using Hot Glue to Create 3D Chrome Eyeliner—Here's How

Kate Middleton in a green dress
Glass Nails Are the Royal-Approved Manicure Trend You're About to See Everywhere

a still from 'Queen Charlotte: a Bridgerton Story"
The New 'Bridgerton' Spinoff Took 1,000 Wigs, Custom Foundation, and Silicone Birthmarks

Ashley Graham wears a white ribbed tank top, denim jacket, and high ponytail hairstyle with face-framing pieces
The Top Fall 2023 Denim Trends Are Taking Structure Play to the Next Level

woman wearing clay mask
Summer 2023's Biggest Skincare Trends Include Makeup Hybrids and Streamlined Routines

Sarah Hyland wearing orange makeup
Pumpkin Spice Latte Makeup Is the Latest Fall Beauty Trend Taking Over TikTok

Julia Fox, Doja Cat and Amelia Grey
Is This the End of Hotness as We Know it?

Emma Corrin with a "velvet crop" haircut
The "Velvet Crop" Is the Coolest Way to do Short Hair This Fall

alix earle wearing shiny berry-colored lip
“Jelly Lips” Are the Juicy Makeup Trend We’re Wearing All Summer Long

star donaldson matcha makeup
Matcha Latte Makeup Is a Gorgeous Green Update to the TikTok-Approved Trend

Janiah McKelton
TikTok's Viral "Ombré Concealer" Hack Promises Brighter Under-Eyes, So I Tried It

Black, African-american woman with cherry mocha colored nails
TikTok Is Obsessed With This "Cherry Mocha" Nail Polish

Why Is Everyone So Obsessed With Barbie?
Why Are We All So Obsessed With Barbie?

Model wearing crackle nail polish
Like it or Not, Crackle Nail Polish Is Making a Comeback

hallie gould with sunny skin
"Sun Bask" Skin Is Everywhere—Here's How to Get the Warm, Dewy Look

Sofia Richie Grainge wears a pink and brown patterned top, gold earrings, and black quiet luxury sunglasses
Quiet Luxury Sunglasses Are the Ultimate Fall Accessories Trend

NYFW Beauty Trends
The Biggest Beauty Trends From New York Fashion Week Spring/Summer 2024

Rosalia wearing pointy kitten heels
Pointy Little Kitten Heels Were the Most Popular Girl This Fashion Month

Model with straight hair and untied pale pink ribbons.
"Dark Ballerina" Beauty Is the Thesis Statement of New York Fashion Week

Collage of women wearing chunky socks and shoes and Princess Diana
The “Princess Diana" Socks Trend Is the Easiest Way to Elevate Your Fall Outfits

Woman wearing Miu Miu motorcycle boots on a grey background
Motorcycle Boots Are the It-Girl Shoes Taking Over This Fall

Apple Martin wearing a black and white Chanel jacket
Nepo Baby Blonde Is the Best Way to Look Rich This Fall

Madison Shamoun with cowboy copper hair
The "Cowgirl Copper" Trend Is the Latest Red Hair Color to Try This Fall

Model wearing a corset braid
The Corset Top Trend Is Coming for Your Hair

Haileu Bieber wearing statement studs
The Statement Stud Trend Will Help You Channel Your Inner Golden Girl

Models from the Christian Siriano, Dauphinette, and Coach shows at New York Fashion Week Spring 2024
New York Fashion Week's Top Fashion Trends, from Coquette to Color Blocking