collage of lotion from a tube and a vial with serum

Product & Brand News

The latest product launches and brand news from your favorite beauty companies.

Woman before and after applying Makeup by Mario SurrealSkin Awakening Concealer
This Is the Only Glowy Concealer That Covers My Hormonal Acne

Adele in a hair and makeup chair getting her glam done with a smoky eye and dangling earrings
An Adele Beauty Brand Is Coming Soon

Hailey Bieber applying Rhode's Jellybean Lip Tint
Rhode's New Shimmering Lip Tint Is Inspired By a Y2K Staple

Jacob Elordi and Caliee Spaeney as Elvis and Priscilla Presley in "Priscilla"
A24 Just Dropped a Line of 'Priscilla' Merch, and It's Just as Glam as We Would Expect

White Ourself eye serum bottle on a grey background
This Serum Claims to Be an Eye Lift In a Bottle, and I Tried It

Beyoncé holding a silver perfume bottle
We Finally Have Details on Beyoncé's Highly-Anticipated New Fragrance

Hand holding Olive & June Super Stick Mani press ons
Olive & June Just Made a Sticky Version of Their Cult-Favorite Press-Ons

Model applying a hair stying stick
Sofia Richie's Favorite Hair Clip Brand Just Dropped Its First-Ever Styling Product

Close up of Cailee Speeny as Priscilla's eyes
A24 and Half Magic Made a 'Priscilla'-Inspired Eye Kit

hallie gould glowing skin
The "Untouched Look" Took Injectables by Storm—And Now It's Coming for Your Skincare Routine

Model wearing a purple dress and talking on the phone
The Coolest October Fashion Launches to Freshen Up Your Wardrobe

Model wearing a towel on her head and holding a white bottle
Jones Road's First Fragrance Captures That Freshly Showered Feeling

Woman with red hair wearing off the shoulder cropped pink top
Reformation's Collaboration With New York City Ballet Is the Stuff of Tulle-Filled Dreams

Elton John and Charlotte Tilbury
Elton John and Charlotte Tilbury Made Your New Favorite Party Lipstick

Makeup by Mario applying the Ethereal Eyes Eyeshadow Palette on a model
Makeup by Mario's Ethereal Palette Replaced All My Other Eyeshadows

Byrdie writer Karla Ayala's skin before and after applying the OLAY Super Serum 5-in-1 face serum
OLAY's New "Super Serum" Cocktails 5 Ingredients Without Irritation

Victoria Beckham selfie
Victoria Beckham's New Fragrance Trio Is Inspired By Her Memories With David Beckham

Jennifer Coolidge in a bed with pink satin pillows and sheets for e.l.f.
Jennifer Coolidge Named Her E.l.f. Lipstick "Dirty Pillow" Because Of Course She Did

 Kevyn Aucoin puts make-up on model Cindy Crawford in the '90s
Kevyn Aucoin Beauty Just Made it Easier Than Ever to Get the '90s Supermodel Look

Model on a blue sky posing with Dieux Air Angel
Dieux's New Air Angel Moisturizer Left Me Hydrated to the Heavens

Hailey Bieber wearing the Rhode Lip Tints
Hailey Bieber Is Dropping Your Favorite Rhode Lip Balm In Four Pretty Colors

Four models holding the Goop Beauty Colorblur Balms
Goop Bottled Your Post-Workout Glow With its First Makeup Launch

Model holding Kiehl's Truly Targeted Acne-Clearing Solution
I Tried Kiehl’s Viral "Liquid Pimple Patch" on My Hormonal Breakout

Glossier milky jelly cleanser bar of soap
Your Favorite Glossier Cleanser Is a Bar of Soap Now, Too

Lip Smacker 50th Anniversary Vault collection
Lip Smacker Celebrates 50 Years With a Giant Lip Balm Vault

black woman model touching her face
Esthetician Shani Hillian's New Skincare Brand Celebrates Her Jamaican Roots

Model outside wearing a denim jacket
September's Best New Fashion Launches Will Have You Fall-Ready in No Time

Model holding a camera and wearing dark red lipstick and nail polish
The Best New November Beauty Launches to Kick Off Cozy Season

LoveShackFancy new fragrances, Forever in Love, Moondance, Bohéme
LoveShackFancy Enters the Beauty Game With Three Dreamy Fragrances

Model with blonde hair and natural makeup
The Best October Beauty Launches to Have on Your Radar

Sofia Pavitt Face Nice Ice Product Image
Celebrity Esthetician Sofie Pavitt Thinks You Should Be Freezing Your Toner

Makeup artist Katie Jane Hughes holding KJH.brand highlighter
Katie Jane Hughes Finally Blessed Us With a Makeup Line

Model wearing Merit's Solo Shadow
Merit's First-Ever Eyeshadow Is Sarah Jessica Parker-Approved

Models wearing new September beauty launches
The Best September Beauty Launches to Prep For Fall

a hand holding a Ciele Cosmetics tube
Rosie Huntington-Whiteley's MUA Just Dropped a Line of Sunscreen Makeup

Pinterest plus-sized search engine filter
Pinterest Is Launching New Body-Type Technology for a More Inclusive Feed

Sol de Janeiro After Hours fragrance mist
Sol de Janeiro’s New Perfume Mist Is Ready for Cozy Fall Nights

Lady Gaga
Haus Labs Just Launched a Hydrating, De-Puffing Concealer—And We Tried It

Glossier foundation
Glossier's First-Ever Foundation Is Here, And We Put It to the Test

olivia hancock
I Tried RoC's New 3-Step Barrier-Boosting Collection—Here Are My Thoughts

Models wearing the Makeup By Mario SurrealSkin Concealer
Makeup by Mario Just Launched a "Lifting" Concealer—And We Tried It

Olivia Hancock before and after live tinted concealer
I Tried the New Hueskin Serum Concealer—Live Tinted's Most Requested Product

Models wearing and holding tower 28 concealer
Tower 28 Just Launched Its First Sensitive Skin-Friendly Concealer

Model wearing best august fashion launches
August's New Fashion Launches Are Here to Spice Up Your Wardrobe

Miley Cyrus holding Gucci Flora
Meet August's Best New Beauty Launches

Drunk Elephant B-Goldi Bright Drops
Drunk Elephant’s New Highlighter Drops Are Destined to Go TikTok Viral

Model wearing Benefit's Fan Fest Mascara
Benefit's New Curling Mascara Gave Me Picture-Perfect Lashes

Kosas Nano brow pencil
Kosas Just Released a Tiny Version of Its Cult-Favorite Brow Pencil

Lush Cosmetics Mascara
Lush Just Dropped a Package-Free, Waterless Mascara

tarantulash mascara before and after photo
Bakeup's New "Tarantulash" Mascara Gave Me Spidery, '90s Grunge Lashes

Models holding Dae Stargloss tretament
Dae's New Shine Treatment Is Like a Highlighter for Your Hair

Model applying the best July beauty launches
These Are July's Hottest New Beauty Launches

Model in the Lawless Cosmetics Forget the Filler lipstick, holding a tube to her mouth
Lawless Beauty's Forget the Filler Range Just Expanded in a Big Way

Models wearing the best July fashion launches
The Coolest July Fashion Launches to Have on Your Radar

sara and erin foster
Erin and Sara Foster Just Told Us Every Single Beauty Product They Use Daily

Byrdie Editors Review Keys Soulcare 2-in-1 Skin Tint
We Tried the Skin Tint Alicia Keys Wears on Tour—Here Are Our Thoughts

Too Faced Foreplay Lash Primer
Too Faced's Iconic Better Than Sex Mascara Now Has a Matching Lash Primer

Model wearing new June beauty launches
These New June Beauty Launches Deserve a Spot on Your Vanity

Byrdie editors wearing skincare and makeup products from their June 2023 editors' picks
Editors' Picks: The Best Beauty and Wellness Products We Tried in June

Ulta Beauty little mermaid collection
Ulta's 'The Little Mermaid' Collab Is Here to Give You Glistening Mermaid Skin

Hero Cosmetics Pore Purity mask
TikTok's Favorite Pimple Patch Brand Just Launched Its First-Ever Mask

Model on bed with flowers
The Coolest May Beauty Launches to Have on Your Radar

Model holding Tower 28 Daily Barrier Recovery Cream
Tower 28 Added a Moisturizer to Their Fan-Favorite SOS Line

hand with moisturizer
This Mother-Daughter-Duo Created a Luxurious Moisturizer for Melanin-Rich Skin