split image of some lotion, oil and someone spraying a fragrance on their wrist

Fragrance

Calling us fragrance-obsessed here at Byrdie HQ would be an understatement. In this section, you'll find the perfumes our editors can't stop spritzing, new scent ingredient trends, interviews for iconic perfumers, and more.

Beyoncé holding a silver perfume bottle
We Finally Have Details on Beyoncé's Highly-Anticipated New Fragrance

A collage of fall fragrances against a gloomy blue-gray background
Fall 2023’s Biggest Fragrance Trends Are All About Smelling Rich and Unbothered

Model wearing a towel on her head and holding a white bottle
Jones Road's First Fragrance Captures That Freshly Showered Feeling

Victoria Beckham selfie
Victoria Beckham's New Fragrance Trio Is Inspired By Her Memories With David Beckham

A bottle of perfume stands on a natural piece of tree on a green background with shadows.
All About Oud, the Smoky, Sensual Fragrance Note That Always Turns Heads

LoveShackFancy new fragrances, Forever in Love, Moondance, Bohéme
LoveShackFancy Enters the Beauty Game With Three Dreamy Fragrances

Sol de Janeiro After Hours fragrance mist
Sol de Janeiro’s New Perfume Mist Is Ready for Cozy Fall Nights

Maison Francis Kurkdjian Fragrance Deal Byrdie Tout
Perfume Sets Are My Go-To Gifts, and I'm Shopping This Byrdie-Favorite Brand While It's $55 Off

Sol de Janeiro Perfume Mists
Sol de Janeiro's Perfume Mists and More Best-Sellers Are On Sale Right Now

DS&Durga Pistachio perfume in a bowl of pistachio ice cream
It's the Summer of Sweet Fragrance

The Best Perfume Oils, Editor Tested & Reviewed
The 8 Best Perfume Oils of 2023, Editor Tested & Reviewed

Juicy Couture Y2k fragrances
9 Y2K Scents That Still Hold Up

Ellis Brooklyn, Clive Christian, D.S. & Durga, and Boy Smells Perfume Bottles on Fabric Background
Summer 2023's Biggest Fragrance Trends Include Rain Scents and Dessert Gormounds

Perfumes Bottles on Light Brown Fabric Background
Rain-Inspired Fragrances Are on The Rise—Here's Why

Maison Francis Kurkdjian, Le Labo, and D.S. & Durga fragrances on a white sheets background
13 Expensive Perfumes That Are Actually Worth It, According to Beauty Editors

Best niche fragrances on a grey background
The Coolest Fragrances You’ve Probably Never Heard Of

 The 10 Best New Perfumes for Spring 2023 TOUT
We Sniffed All the Newest Perfumes, And These Are the 11 Best Spring Launches

Perfumes Similar to Baccarat Rouge 540
10 Perfumes Similar to Baccarat Rouge 540

Chanel Gift Sets
These Chanel Gift Sets Are Perfect for Luxury Lovers

Best Room Sprays
The 7 Best Room Sprays of 2023

Woman with natural Afro hairstyle with flowers in hair
Hair Fragrances Bring Your Signature Scent to Your Strands (Without Damage)

Olivia Rodrigo in a red tank top
Olivia Rodrigo's Signature Scent has TikTok in a Chokehold

Dua Lipa winking with a ponytail
Dua Lipa Says She Wears This Scent for "Big Nights Out," Including the Met Gala

dedcool layering fragrance milk
DedCool's Milk Layering + Enhancer Fragrance Makes Everything Smell Better

sol de janeiro rio radiance perfume mist
Sol De Janeiro's New Perfume Mist Is Like a Trip to the Beach in a Bottle

rihanna super bowl
Rihanna Reveals What Success and Falling in Love Smells Like

Signature Scent Zodiac Sign
How to Choose Your Signature Scent for 2023, According to Your Zodiac Sign

phlur ameline
6 Fragrance Brands Conscious Beauty Shoppers Should Know About

Keta Burkes-Williams, founder of Ourside
Ourside Founder Keta Burke-Williams Loves Experimenting With Eclectic Scents

Fragrance Scents Make You Smell More Seductive
These 7 Scents Will Make You Smell More Seductive, According to a Perfumer

Photo composite of three cologne bottles.
The Best Cologne Subscription Boxes for Trying Out New Scents
fragrance bottle
16 Aphrodisiac Scents That Set the Mood

PHLUR Tangerine Boy Fragrance
Phlur’s Tangerine Boy is Striking, Unapologetic, and Risky—I Think It’s Genius

Nest Fragrances candles and scentd
Revealed: These Are the Best-Selling Scents From Nest Fragrances

14 Long-Lasting Perfumes With Stay-All-Day Power

The 10 Best Celebrity Perfumes of 2022
The 10 Best Celebrity Perfumes

Real Women Share Their Favorite Colognes
Women Share Their Favorite Colognes to Challenge Binary Fragrance

Baccarat Rouge 540
Everyone’s Buzzing About the Baccarat Rouge 540 Perfume—Here’s Our Honest Review

Bath & Body Works Wild Sand Eau De Parfum collaged against white fabric background
The 12 Best Bath & Body Works Scents of 2023

Bottle of perfume oil with rock, stick, and piece of wood
How to Make Your Own Signature Perfume With Essential Oils

Different types of Victoria Secret perfume on a blue sea styled background
The 15 Best Victoria's Secret Perfumes of 2023

Maison Francis Kurkdjian Baccarat Rouge 540 Shimmering Body Oil
TikTok's Favorite Perfume Now Comes as a Shimmering Body Oil

Ariana Grande mod fragrance campaign
Ariana Grande Just Dropped Two New Scents Inspired by '60s Mod Aesthetics

fragrance bottle
How to DIY Your Own Cologne in 4 Steps, According to Perfumers

Build Fragance Collection
How to Build a Fragrance Collection, According to Perfumers

10 Rollerball Perfumes That Make You Smell Irresistible

Mood-Boosting Perfumes
The Best Mood-Boosting Perfumes, According to a Pro

Most popular perfume on TikTok next to flowers
12 Perfumes TikTok Can't Get Enough Of

nail polished hands applying perfume
Create Your Signature Scent by Layering Perfumes—Here’s How

elf
I Never Have a Bad Skin Day When I Use My E.l.f. Holy Hydration Face Cream

Gender Neutral fragrances arranged on a neutral colored background
21 Gender-Neutral Fragrances to Wear All Year Long

The 12 Best Patchouli Perfumes of 2023

bottle of byredo perfume
Does Perfume Actually Expire? We Asked Professional Fragrance Creators

Tory Burch Essence of Dreams
Tory Burch Just Launched Five New Fragrances—I Tried Them All

TikTokers Say This Febreze Scent Smells Exactly Like Tom Ford's Tobacco Vanille

Ariana Grande
More of a Good Thing: Cloud 2.0 Intense by Ariana Grande

marc jacobs perfect
On Ruthless Self-Love and Marc Jacobs’ New Scent, Perfect

prada candy
The Best Prada Perfumes, Ranked

Mair perfume
15 Black-Owned Fragrances You Need to Know About

pumpkin inspired scents
9 Aromatic Fragrances That'll Make You Crave a Pumpkin Spice Latte

Best Jasmine Perfumes
The 12 Best Jasmine Perfumes of 2023

Winter Fragrances
The 13 Best Winter Fragrances on the Market Right Now

El Cosmico
The 17 Best Spring Fragrances on the Market Right Now

byredo vanille antique fragrance
A Review of Byredo's Vanille Antique from a Noted Vanilla Apologist